Cali Dreaming... A Behind The Scenes Peak.

March 06, 2014

Spring has definitely sprung! We have a brand new collection fusing the romance of a floral with instinctively cool denim staples.Take a peak into our behind the scenes...

 Here is a little insight into what we got up to yesterday on the shoot of our new collection. Starting off with a Cali soaked moodboard of lots of sunshine, girly pastels, palm trees and heavy denim styling. That's right, we have totally fallen for this style cool LA vibe! 

It was lucky that the sun came out for the afternoon so that we could try our hardest to replicate the L.A sunshine! We delved into the heart of East London keeping the collection real because as we discovered, even if its sunny its definitely still jacket weather!

Our gorgeous model Hannah Conaboy was so much fun on location, we even got to hang out with a very sweet puppy for awhile. Hannah's gorgeous reddened brown locks, bold green eyes and cute freckles meant every outfit looked fresh, cool and super sweet! 

Left to her own devices! Shooting on a gorgeous vintage film camera. Looking forward to seeing how these come out, we will be sure to pop them up just as we find somewhere to develop them.

Then it was back to the studio to chill, have lunch and plan the next saga of the shoot. The studio! Always loads of fun because you can listen to 90's cheese and dance around without being judged!  The new collection will launch later today so keep your eyes peeled!