BOAW How... The Making of our 1st Collection!

March 31, 2015

The first instalment of what will soon be a regular seasonal feature on our site has recently landed in store to a well received sell-out welcome!
A great response from you amazing BOAW babes! We are so super excited to finally be producing our own in house designs, its taken lots and lots of hard work and although this first collection has landed in store a little later than anticipated we are really pleased with the outcome and hope you all are too. 
This initial collection consists of twelve retro inspired pieces which will act as the core for foundation for more collections to come.
We looked to our favourite decades 60's and 70's for heaps of style inspiration as well as our favorite fashion icons from the past and present. 
We started off by really trying to nail key shapes we know our BOAW girls (thats you)  love.
Flirty shift dresses, a-line mini's, high necked tops, pointed colours that kinda thing!
Next up was really getting to the drawing board and sketching out some designs/ building a colour palette. 
We wanted the collection to focus on the youthful and rebellious spirit of fashionable babes of the 60s/70s. 
So we ended up with a cute capsule collection of swinging dresses, sassy co-ordinates,
imbedded with a nod  to classic shapes of those decades with a modern sassy vibe. 
We're pretty pleased with the outcome and hope you are too.
Keep your eyes peeled for the next instalment! Sneak peeks of those to come soon.
Watch this space!