Monday Muse: Sarah Staudinger

March 13, 2017

This week's Monday Muse is co-founder of Staud and overall cool babe Sarah Staudinger. Seriously, this girl's a beauty with business brains! She's the former Fashion Director of Reformation (another fave of ours!) and alongside her partner George Augusto founded Staud in 2015. Not just another It girl LA label mind you, this one has  a super interesting business model: all pieces are customisable and offers different silhouettes, focusing on direct-to-consumer sales. They're currently an online store with plans to open brick and mortar locations soon!
We find Sarah incredibly inspiring not only considering how young she is but how successful she's become with her sassy label. This girl has got her finger on the fashion pulse and has managed to design key pieces that most women covet, from Alexa Chung to Man Repeller's Leandra Medine! You've probably spotted The Bisset Bag featured in all your favourite Instagram feeds and dangling off the best-dressed babes in the cyber sphere. The key thing is we totally get the hype around it we want one in every colour too!
When it comes to Sarah's style, we love her use of colour, the off-beat way she'll style a suit with Converse and her clever use of laid back accessories. This gal's got LA nonchalant down to a fine art. There's always a playfulness to her styling be it with a fluffy Staud hand-bag, statement sandals, bad-ass jewellery or her super cute pup! 
Sarah describes her style as "chic art teacher" as we totally see it! She cleverly mixes vintage and modern LA babe vibes with ease, we're totally obsessed! 
Take a look at some of our favourite snaps from Sarah's IG and a peak at that amazing bag too.
Shop Sarah's style here:
All pictures from: Sarah Staudinger, Staud, Garance DoréMan Repeller and W Magazine
Written and Compiled by: Joana Fernandes